language of journalism (journalese) and the literary use 
     of language had not yet been brought about, we find in 
     the eighteenth and early nineteenth century that some of 
     the principal men of letters contributed to the 
     newspapers or made a living by writing.

     But Pope peopled his Dunciad  with these very figures, for 
his perceptions and criticisms were not personal or based on a 
private point of view. Rather he was concerned with a total 
change. It is significant that this change is not specified until 
the fourth book of The Dunciad , which came out in 1742. It is 
after introducing the famous classics master, Dr. Busby of 
Westminster school, that we hear the ancient and especially 
Ciceronian theme concerning the excellence of man (IV, ll. 147­
50):